Shrek-tacular colours?

As I was perusing through my Cosmo this morning I noticed an O.P.I ad, which made me take a second glance. My favourite nail polish often jumps on-board with a theme and then unleashes a line of colours that reflect this. Two years ago it was a line that had a Bollywood and East Indian influence, last year they came out with a South Beach line and this year it would seem that it is about the movie Shrek? Yes my friends, I said Shrek. O.P.I is a salon brand, they are not a brand that targets to a younger audience and more than that, they project such a pish-posh attitude that the Shrek influence kind of seems [dare I say] ‘beneath their brand’. Are they getting that desperate for some partnership money that they need to pair-up with an animated film, or maybe I am way off here. But at the risk of sounding arrogant, I don’t think that I am. The immediate thought that went through my head was, hmm maybe they are trying to target a younger audience, but no they have their ‘Nicole’ brand for that [it is cheaper and definitely targets younger consumers]. Then I thought maybe they are trying to project a more playful image, but again no, that is why they have ‘Nicole’. O.P.I has worked so hard at making consumers believe they are above the rest, and actually yes their product is amazing, so why the sudden change of heart? I am actually perplexed, and it’s not just me; I took a mini-poll and all were confused by this mixed-brand-image [yes, I am that dorky]. It is safe to say that I am a little turned-off by O.P.I after seeing that ad. That being said, they do sell great quality and I know that I will continue to purchase their products in the near future- minus that new purple polish entitled ‘funkey dunkey’.